It’s pretty obvious by now that using social media isn’t just simply setting up a Twitter account and a Facebook page. It isn’t just about broadcasting your message or giving your sales spiel over and over again. And it isn’t always easy to measure the return for your efforts once you do get your hands dirty with social media and marketing campaigns. But it is important that you do attempt to measure the results, whether you’re using the information to adjust your tactics to those getting better results, or you are asked to justify the time and money spent on it. Read More→