One of the great features of MediaFunnel is the ability to monitor your brand name and related keywords in order to find out who is talking about your company or industry. The alerts are easy to set up, and because they get sent to you via email or SMS, you’ll know about the conversations happening on Twitter just by checking your inbox.

To set up the brand monitoring keywords for your account, click on the ‘Settings’ tab in the upper right hand corner, then select ‘Manage Brand Monitoring’.

Next, select ‘Add New Monitoring Term’.

Enter the name of your brand, or a keyword related to your business, as well as a description for the term (it can be the same as the term).

If you would like to also create an email alert for this term, be sure to check the ‘Create alert’ box. If you would only like access to the monitoring term via the web interface, leave this box blank. Click on ‘Add Monitor Term’, and you’re done.

Back at the ‘Manage Brand Monitoring’ page, click on ‘Manage Alerts’. You now have the option to select how you will receive the alerts – either via SMS, email, or both SMS and email – when you will receive them (anytime, on a time condition that you set, or only when on duty), and how often the alerts are sent (anywhere from immediately to intervals ranging from 15 minutes to daily).

Using the Brand Monitoring alerts can give you real-time results for conversations happening around your product or service (or your competitors) on Twitter, enabling you to engage potential customers in a timely fashion.

Watch the video below for another explanation of how to set up Brand Monitoring for your account: