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Archive for September, 2010

Running a small business can be challenging in even the best of industries.  You don’t need any other things pulling at your time that don’t translate into sales or growth.  So, why in the world would small businesses consider entering the realm of social media, on top of their usual tasks?

The number of people who use social media to share information with their friends is growing rapidly, so learning to tap in to the power of the fluid, connected web has the potential to take your business’s marketing to a new level. From listening to sharing, marketing to list-building, social media can be a boon to small businesses. Read More→

Categories : Social Media
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Twilio for Social Media SMS

posted on September 20th, 2010

Twilio SMS for Social Media

Twilio is a rapidly growing, cloud communications company based in San Francisco.  Twilio provides a platform for both SMS messaging and voice — and also for a very flexible cloud PBX, which is called OpenVBX. MediaFunnel leverages Twilio’s SMS functionality and API for multiple uses:

  • Posting by Internal Users (Contributor, Publisher and Administrator roles)
  • Guest Posting (anonymous, moderated posting into social media channels)
  • Brand Alerts to MediaFunnel Users via SMS Read More→
Categories : Social Media
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A Public Company’s Social Media Policy

posted on September 16th, 2010

For those of us who have trouble holding our attention through the reading of a densely worded, multi-page social media policy, Salesforce.com has published an easy to follow example of a social media policy — concisely communicated via a video.  Their employees and anyone else can also view the traditional, text version on SlideShare.

The video below provides an excellent example of a corporate social media policy, explained by Jamie Grenney and Erica Kuhl, of Salesforce.com’s social media team. Read More→

Categories : Social Media
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12 Ideas for Using Social Media for Sports

posted on September 16th, 2010

social media for sportsSocial media and sports go well together – sports fans are very passionate about their teams, and social media lets every fan interact with their favorite athletes and teams on a real-time basis.

But the growth of social media in sports seems to just now be taking off – PR managers and new media people for sports teams are now engaged in building social media strategies for their teams, and some pro athletes have been taking their social media presence and turning it into powerful personal brands. Read More→

Categories : Social Media
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Twitter for Customer Service

Customers Tweeting for Service

With an increasing number of consumers and business clients posting customer service issues, asking questions and even generally venting about vendors on Twitter, there’s a greater need to move certain conversations off of Twitter.  A conversation needs to be moved off of Twitter when:

  • Private data such as an order number or a membership number needs to be relayed
  • Personal information such as health-related issues need to be communicated
  • It would be too frustrating to the customer to try to resolve the issue with a serial exchange of messages that are under 140 characters

The default approach is, to quote Phil Collins, “I will follow you will you follow me” — and then you can DM me.  Here’s a sampling of some of the ways that customer support is handled when the conversation has to be moved off Twitter: Read More→

Categories : Social Media
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Upcoming MediaFunnel Pricing Plans

posted on September 3rd, 2010

Pricing for the new version of MediaFunnel will be announced soon.  In the meantime, please try out the beta of our new version.

Categories : MediaFunnel
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