Mobile geolocation applications such as Foursquare have a lot of potential to increase consumer engagement at local businesses, and many small businesses may be overlooking the possibilities there for building loyalty and growing their customer base. With a little thought, mobile marketing campaigns used in conjunction with Seth’s thought about margins might just provide the leverage needed for a small local business to go from surviving to thriving. Read More→
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Categories : Social Media
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Facebook has announced some changes in the works for its Pages feature, with the term ‘Become a Fan’ being replaced by ‘Like’, and the term ‘Fans’ to be changed to ‘Connections’. The world’s largest social networking site has also mentioned a plan for the ‘Like’ button to be able to be implemented in publisher’s content on their own websites, not just Facebook. Read More→
Categories : Social Media
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posted on April
2nd,
2010
There are so many ways to connect our different social media platforms together these days – almost too many. For example, we can feed our Twitter updates to Google Buzz, send our StumbleUpon reviews to FriendFeed, feed our YouTube favorites to Twitter, and our Diggs to Facebook.
But is sending all of our activity to every single platform helpful? Is it even ‘social’? Or is the shotgun approach to social media causing us to lose traction with our followers and fans? Read More→
Categories : Social Media
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posted on March
24th,
2010
You’ve got a Twitter account and a Facebook page for your business, but what about the hundreds of other social media sites which let you choose your username?
Just as it’s important to stake a claim on your company’s name with a domain name, it’s also important to claim it as a username on social networking and bookmarking sites, if only to keep others from hijacking your brand. Read More→
Categories : Social Media
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posted on March
6th,
2010
Note: with Static FBML having been deprecated by Facebook since this post was written, please visit this post instead to find out about the new ways to build mini Websites.
With the phenomenal growth of Facebook, businesses are starting to realize the potential of having another digital outpost, one that enables easy sharing and networking right within the world’s most popular social media site. They sign up for a Facebook Fan Page, add their info, and invite a bunch of friends to become fans.
But after that, what’s next? Read More→
Categories : Social Media
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When a business first begins using social media, the tendency is to want to add as many followers or fans as possible in order to cultivate a bigger network. So those running the social media campaigns start by trying to find people using keywords and topics relevant to the business, following or ‘friending’ all of them, as the case may be. Read More→
Categories : Social Media
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posted on February
25th,
2010
Businesses interested in increasing their local customer base will find a powerful tool in Twitter Search. By using geotargeting, they can find enthusiastic consumers nearby to engage with and build a local following. Read More→
Categories : Twitter Uses
Comments (4)
Last week’s launch of Google Buzz was met by some of the active social media community with a combination of excitement and skepticism. People were excited because of the audacity and reach of Buzz (Social media, built right into one of the most popular email services, with millions of users already? Wow). Read More→
Categories : Social Media
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You know you need to be active in social media networking to get more exposure for your business, so you’re all signed up with a brand spanking new Twitter account.
But now what? Read More→
Categories : Twitter Uses
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