Managers are often left wondering about the impact social media sources of web traffic such as Facebook, Twitter, Pinterest, and others. They question whether the money, time, and energy given to their businesses’ Facebook and Twitter pages is translating into conversions. This post covers how to read social media analytics and determine ROI. (more…)
With this New Year’s Eve marking Twitter’s highest number of Tweets per second (33,388), it is evident that the popularity of Twitter — and the Twitter brand page — is only going upward. Now more than ever, it is vital for managers to create a Twitter page for their business in order to remain relevant to their markets. One way to attract followers is to appeal to their visual sense. Here are some ways to keep Twitter followers coming back. (more…)
Why do people “like” Facebook Pages? For businesses on Facebook, knowing the answer to this question is crucial. When someone “likes” a business page on Facebook, the new fan’s friends may see this action in their news feeds and become curious about the business. Facebook users can see that certain people are fans of brand not only from their news feeds, but also from the brand badge that appears on a fan’s profile page. These are a couple important ways that businesses can spread a brand name across Facebook’s wide and influential network.
Recently Facebook rolled out new functionality that includes post scheduling and new admin roles. MediaFunnel has similar functionality for Facebook, so we’ve outlined the differences between what Facebook provides and what MediaFunnel provides to help you decide what will work best for your organization. (more…)
Despite the fact that Google+ has so far experienced significantly lower adoption than other social media platforms such as Facebook and Twitter — is still an important platform for businesses. The primary reason for this is that Google’s search engine favors Google+ content when ranking webpages.
While based on a small sample size, this infographic provides some insight as to the weighting of Google+ as a social signal. Having a high number of Google+ followers for a business page yields a higher Google rank. Having a large number of “+1’s” also results in a higher rank. Here are a few tips on getting more followers and “+1’s” on your business page: (more…)
Last week, Facebook introduced its new coupon service, Facebook Offers. Local businesses can now create their own Facebook coupons to market their products or services. Read on to learn how to use this new tool. (more…)