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Last week, Facebook introduced its new coupon service, Facebook Offers. Local businesses can now create their own Facebook coupons to market their products or services. Read on to learn how to use this new tool. Read More→

Categories : Facebook
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Twitter Hashtags for Business

posted on May 6th, 2012

Twitter Hashtags Twitter hashtags are appearing in many places these days – on websites, during television shows, in the captions of Instagram photos and of course, within many Tweets. Why should marketers use up valuable Tweet characters for hashtags? Below are several reasons. Read More→

Categories : Twitter Uses
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5 Ways to Get Quality Facebook Fans

posted on April 28th, 2012

Facebook Views Likes SharesWhen it comes to Facebook fans, it may be more effective for your business if you acquire high quality fans rather than a high quantity of fans.

Quality Facebook fans are fans who will connect your brand to other buyers and drive more relevant traffic to your Page’s timeline. Building your page for not only your existing fans, but for your fans’ connections will ensure an ongoing cycle of quality fan attraction. Read More→

Categories : Facebook
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How to Embed Tweets

posted on April 24th, 2012

How to Embed Tweets

For businesses that have had positive customer testimonials on Twitter, learning how to embed Tweets is must. The Embed this Tweet option in Twitter allows account holders to choose Tweets and paste them onto their website or blog. Businesses can showcase their good reviews by following the steps below.

Categories : Twitter Uses
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Facebook Fans PurchaseThis month, Forrester Research published a report that answered the question, “How much more likely are Facebook fans to consider, recommend, or buy certain brands, compared to non-fans?” Here is what they found. Read More→

Categories : Facebook
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Things You Didn’t Know About FacebookIn the world of social media for business, things are always changing, and there is always something new to learn. What follows are some helpful topics regarding Facebook for business that may be new to some marketers. Read More→

Categories : Facebook
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You’ve undoubtedly heard of bitly and Google URL shortener, but perhaps you don’t know all the details of how they work and what they can do. These are both tools that are used to shorten URLs before they are placed into Tweets, Facebook posts, emails, texts, or instant messages.

Because of the 140-character Tweet limit, Twitter users in particular need ways to economize on the number of characters. URL shorteners are very popular because of Twitter’s character limitation. URL shorteners can also neaten up long, unsightly URLs before they are displayed within Facebook posts, emails, texts, or instant messages, making them more pleasing to the eye and easier to click.

Originally, URL shorteners were designed to shorten longer URLs that would break within the body of emails. Now, URL shorteners such as bitly and Google URL shortener do more than just shorten URLs. They also provide users with important analytics for each of their shortened links.Link Analytics

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Categories : Social Media
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If you have a Facebook Page for your business, you may have noticed a change last Friday morning in terms of the design of your page. You’re not the only one; on Friday, all Facebook Fan Pages were switched over to the Timeline design. The Timeline design has been available for both personal profiles and business pages for some time now, but only now is it compulsory for pages. Read More→

Categories : Facebook
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Twitter ROIIs your business getting leads from Twitter? There’s only one way to find out — by tracking the paths of your Twitter followers. Read More→

Categories : Twitter Uses
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Twitter AdsOn March 26, 2012, Twitter announced that American Express will be notifying eligible Cardmembers and merchants that they can now use Twitter advertising. Twitter will gradually allow more and more businesses the opportunity to advertise with them. Read More→

Categories : Twitter Uses
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