Social Media Sources of Web Traffic: Are They Generating Leads?

Social Media SourcesManagers are often left wondering about the impact social media sources of web traffic such as Facebook, Twitter, Pinterest, and others. They question whether the money, time, and energy given to their businesses’ Facebook and Twitter pages is translating into conversions. This post covers how to read social media analytics and determine ROI. (more…)

Posted in: Social Media

Leave a Comment (0) →

Create Twitter Brand Page Backgrounds to Allure Your Audience

Twitter Brand PageWith this New Year’s Eve marking Twitter’s highest number of Tweets per second (33,388), it is evident that the popularity of Twitter — and the Twitter brand page — is only going upward. Now more than ever, it is vital for managers to create a Twitter page for their business in order to remain relevant to their markets. One way to attract followers is to appeal to their visual sense. Here are some ways to keep Twitter followers coming back. (more…)

Posted in: Twitter Uses

Leave a Comment (0) →

RebelMouse’s Automatic Content Aggregation

RebelMouse - The Mouse

RebelMouse is an application that’s designed to automatically display a brand’s published content, using a variety of social media sites as content sources.

RebelMouse aggregates this content in a multi-column, responsive visual format. Currently supported social media platforms for automatic publishing are Twitter, Facebook, Flickr, Instagram and Google+. Tumblr and Pinterest can be added as RSS feeds. RebelMouse has been rapidly adding new connections and new functionality. (more…)

Posted in: Social Media

Leave a Comment (0) →

LinkedIn Company Pages Changes

LinkedIn Company PagesLooking to create an easier interface for its clients, the social networking site LinkedIn recently announced it is making changes to its company pages and redesigning the look and feel for easier use.

For those who don’t know about LinkedIn company pages, the social networking site links professionals together in a virtual networking environment. It allows professionals manage their online identities and gain insight and advice from friends, colleagues, and companies they want to learn more about and find job opportunities. (more…)

Posted in: Social Media

Leave a Comment (0) →

Study Reveals How Businesses Use Social Media

Over the last few years it has become increasingly important for businesses to have a social media presence. Some businesses use only a single platform, such as Facebook, while most companies use a combination of one or more social platforms (for example, both Facebook and Twitter) to get their messages across.

SEO software provider SEOmoz conducts an industry survey annually on SEO and internet marketing. Their results from this year have provided insight into how marketers are now using social media for business. Check out the results below and see how your organization compares. (more…)

Posted in: Social Media

Leave a Comment (0) →

What does Facebook Sponsored Stories do for Clickthrough Rates?

Facebook Sponsored Stories and CTR

As you begin to build and launch different ad campaigns via Facebook, you will undoubtedly learn just how difficult things can be at times. Attracting people to your pages is one thing. That’s a hard enough job as it is. But getting them to actually click on your ads and follow them through to their destinations is another thing entirely. Some advertisers are spending a lot of money on Facebook to market, and things like Facebook’s latest IPO move and their recent Sponsored Stories feature are starting to cause a little panic amongst the ranks. (more…)

Posted in: Facebook

Leave a Comment (0) →

MediaFunnel’s New Social Intelligence Integration

While MediaFunnel has always offered brand monitoring for Twitter that’s based on keyword inclusion/exclusion, there is a now an additional option for brand monitoring that’s based on highly sophisticated social intelligence. This option is available because of a recently developed integration with NetBase Solutions’ enterprise social intelligence platform. (more…)

Posted in: Social Intelligence

Leave a Comment (0) →

What Makes People “Like” Facebook Pages?

Why do people “like” Facebook Pages? For businesses on Facebook, knowing the answer to this question is crucial. When someone “likes” a business page on Facebook, the new fan’s friends may see this action in their news feeds and become curious about the business. Facebook users can see that certain people are fans of brand not only from their news feeds, but also from the brand badge that appears on a fan’s profile page. These are a couple important ways that businesses can spread a brand name across Facebook’s wide and influential network.

Why Do People Like Facebook Pages

(more…)

Posted in: Facebook

Leave a Comment (0) →

Schedule Facebook Posts & Assign Admin Roles Within Facebook or Using MediaFunnel?

Recently Facebook rolled out new functionality that includes post scheduling and new admin roles. MediaFunnel has similar functionality for Facebook, so we’ve outlined the differences between what Facebook provides and what MediaFunnel provides to help you decide what will work best for your organization. (more…)

Posted in: Facebook

Leave a Comment (0) →

Viddy: Use Video Sharing for Business

Social media marketers realize that videos are an important part of an overall strategy for driving traffic. Viddy is a year-old video-sharing website and free mobile app that marketers can use to capture their audiences. With celebrity members such as Mark Zuckerberg and Bill Cosby, Viddy is gaining popularity, now captivating 26 million users and gaining thousands more each day.
(more…)

Posted in: Social Media

Leave a Comment (0) →
Page 1 of 14 12345...»