Managers are often left wondering about the impact social media sources of web traffic such as Facebook, Twitter, Pinterest, and others. They question whether the money, time, and energy given to their businesses’ Facebook and Twitter pages is translating into conversions. This post covers how to read social media analytics and determine ROI. (more…)
With this New Year’s Eve marking Twitter’s highest number of Tweets per second (33,388), it is evident that the popularity of Twitter — and the Twitter brand page — is only going upward. Now more than ever, it is vital for managers to create a Twitter page for their business in order to remain relevant to their markets. One way to attract followers is to appeal to their visual sense. Here are some ways to keep Twitter followers coming back. (more…)
As you begin to build and launch different ad campaigns via Facebook, you will undoubtedly learn just how difficult things can be at times. Attracting people to your pages is one thing. That’s a hard enough job as it is. But getting them to actually click on your ads and follow them through to their destinations is another thing entirely. Some advertisers are spending a lot of money on Facebook to market, and things like Facebook’s latest IPO move and their recent Sponsored Stories feature are starting to cause a little panic amongst the ranks. (more…)
Why do people “like” Facebook Pages? For businesses on Facebook, knowing the answer to this question is crucial. When someone “likes” a business page on Facebook, the new fan’s friends may see this action in their news feeds and become curious about the business. Facebook users can see that certain people are fans of brand not only from their news feeds, but also from the brand badge that appears on a fan’s profile page. These are a couple important ways that businesses can spread a brand name across Facebook’s wide and influential network.
Recently Facebook rolled out new functionality that includes post scheduling and new admin roles. MediaFunnel has similar functionality for Facebook, so we’ve outlined the differences between what Facebook provides and what MediaFunnel provides to help you decide what will work best for your organization. (more…)