Managers are often left wondering about the impact social media sources of web traffic such as Facebook, Twitter, Pinterest, and others. They question whether the money, time, and energy given to their businesses’ Facebook and Twitter pages is translating into conversions. This post covers how to read social media analytics and determine ROI. (more…)
Archive for Social Media
RebelMouse is an application that’s designed to automatically display a brand’s published content, using a variety of social media sites as content sources.
RebelMouse aggregates this content in a multi-column, responsive visual format. Currently supported social media platforms for automatic publishing are Twitter, Facebook, Flickr, Instagram and Google+. Tumblr and Pinterest can be added as RSS feeds. RebelMouse has been rapidly adding new connections and new functionality. (more…)
Social media marketers realize that videos are an important part of an overall strategy for driving traffic. Viddy is a year-old video-sharing website and free mobile app that marketers can use to capture their audiences. With celebrity members such as Mark Zuckerberg and Bill Cosby, Viddy is gaining popularity, now captivating 26 million users and gaining thousands more each day.
Virtuous Circle originated as a term used by economists to describe a series of events within an economy that reinforce one another through a feedback loop. The term has been used more recently to describe a circular flow of events within a business environment that result in outcomes such as increased customer satisfaction and greater customer loyalty.
Discovery engine StumbleUpon has a URL shortener called su.pr, which has actually been around since 2009. Like bitly and the Google URL Shortener, su.pr is a tool used for shortening URLs before they are added to Tweets, Facebook posts, emails, or instant messages. A su.pr account can be used by an individual, or it can be shared by a team — the latter is explained below.
When su.pr is used for Tweets and posts, the links have a much longer shelf life compared to links generated by other URL shorteners — as su.pr-shortened URLs get bonus exposure within StumbleUpon’s network. If the link is stumbled, the number of views can jump dramatically. To really benefit from using su.pr, the destination content should be original and compelling. By using a strategy that included su.pr, one blogger received over four million clicks to a blog post from StumbleUpon.
Organic search rankings are key to your Internet marketing success, and Google is doing its best to optimize its results around relevant, topical, and useful site listings. Search engine optimization techniques center around taking advantage of the algorithm that Google uses to generate these results. What you might not realize is that social media is becoming a key component in getting on top of the heap in organic search. You’re not going to find more valuable, targeted, or profitable traffic than organic sources, so you don’t want to pass up this technique. (more…)
You’ve undoubtedly heard of bitly and Google URL shortener, but perhaps you don’t know all the details of how they work and what they can do. These are both tools that are used to shorten URLs before they are placed into Tweets, Facebook posts, emails, texts, or instant messages.
Because of the 140-character Tweet limit, Twitter users in particular need ways to economize on the number of characters. URL shorteners are very popular because of Twitter’s character limitation. URL shorteners can also neaten up long, unsightly URLs before they are displayed within Facebook posts, emails, texts, or instant messages, making them more pleasing to the eye and easier to click. (more…)
Who’s big in 2012, and what’s in store for the social media market’s future? Check out the ranked industry leaders below.