Offering social media users something of value through contests, competitions, or sweepstakes will bring visitors to your social media sites and increase brand recognition. What follows is some advice on how to use this regulated tool. Read More→
Archive for Social Media
Categories : Social Media
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We all know that the holidays signal the season of spending. Regardless of whether or not you work in retail, you can definitely use social media to help your business during this commercially active time of year. Here are some social media campaign ideas for the holiday season. Read More→
Categories : Social Media
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Professional networking nowadays involves more than a handshake and a couple business cards. The following advice will help you use social media to build and nurture lasting professional relationships. Read More→
Categories : Social Media
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A major brand recently provided some good lessons about what not to do in online video. The brand succeeded in breaking all five major rules in the online video book according to Steve Washer, an online video entrepreneur. Read More→
These days, a product launch doesn’t need to involve a million dollar TV ad campaign. With most consumers involved in at least one social network, promoting your new product through social media can be influential and cost effective. Read More→
Categories : Social Media
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Your company is hosting an event and it is your job to gather as many attendees as possible. How can you accomplish this? One powerful solution is to spread the word through social media. Using these simple tools will bring guests to your event and keep them coming back in the future. The following are some important steps to take when promoting your event via social media platforms: Read More→
Categories : Social Media
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The accuracy of social media sentiment analysis tools has improved alongside the maturation of social media industry itself. With any automation technology, a sufficient investment in research and development, as well a series of iterations based on user feedback, will ultimately improve the results of that technology. Read More→
Categories : Social Media
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Twitter mistakes – we all make them. With all the noise on Twitter, how do you make sure that your organization’s Tweets stand out from the crowd? Here are some common Twitter mistakes that people make and how to avoid making them. Read More→
Categories : Social Media
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Here are twelve YouTube video marketing tips that will make your videos more memorable and effective. The first group of tips require minimal additional effort on top of what you may already be doing. More time consuming items are included in the second group. Read More→
For a online marketer, it’s gratifying to test out something new and then discover that the test ended up attracting many more site visitors than originally expected. The tricky part is turning a test, which produced unexpectedly strong results, into a broader, ongoing strategy. Read More→
Categories : Social Media
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