Twitter has officially caught up with Facebook and Google+ with its impressive introduction of “enhanced profile pages” for businesses.
Here is a brief overview of the pages’ key elements:
• Availability – Currently, enhanced profile pages are only available to a few brands such as Coca-Cola and Disney. They will be available to more brands in the next few weeks.
If you use Twitter regularly, you’ve probably searched hundreds of keywords to find the content in which you’re interested.
You’ve most likely used Twitter’s default search operator, meaning that you typed a couple words into the search bar — “holiday coupons” for example — to find Tweets containing both of these words. Read More→
Many years ago, professional golfer Bobby Locke coined the phrase, “you drive for show but putt for dough”. Driving and putting are both necessary components of the game of golf, but if a golfer is a great driver and a lousy putter, they will not receive any monetary rewards for playing the game until they bring their putting game up to the at least the level of their driving game. Read More→
Whether you’re just starting out on Twitter or are a seasoned social media veteran, getting more Twitter followers is an important part of your social media strategy for a number of reasons. Read More→
Take a guess at how many Tweets were sent in 2010. If you guessed 25 billion, you’d be about right. Based on this number, one would assume that to make it into Twitter’s Top Trending Topics for 2010, there must have been a very large number of conversations about a given topic, hashtag, or event. Read More→
If my Comcast Internet goes out, I don’t call the 1-800 number anymore. Instead, I hop on my computer and send out a Tweet to @ComcastCares. Within minutes – sometimes even seconds – I have a response from @ComcastMelissa or @ComcastBill, asking for my info to look into the situation. It’s quick, painless, and allows me to multi-task. Read More→
Consumers are pretty tech-savvy these days. The number of new users who sign up (specifically) for Twitter and have their first Tweets consisting of choice words directed at a company are staggering. Gone are the days of writing letters to corporations, hoping for an answer to a question about a product or service. Technology has made it easy for consumers to get a company’s attention through Twitter and Facebook – and even easier for consumers to spread their bad experience across multiple channels. Read More→
“Twitter’s gone corporate!” This battle cry seems to be resonating through the Internet after Twitter’s announcement late last week of a new look and new guidelines. If “corporate” means clarifying how your product is used and should be talked about, then yes. Corporate all the way.
Read More→
Terrifying. Nervewracking. Down right scary. Making the decision to actively begin using social media in your business can be all of these things. It can be overwhelming deciding how, what, when and why to tweet. Don’t make these five common mistakes on Twitter and you and your company will be on the way to success.
One of the biggest challenges for businesses when they begin using social media is in building an audience – and not just an audience, but a targeted audience that’s willing to listen and engage with you. The community of people who are already interested in the issues that your business addresses are much more willing to interact with you and to opt in to your marketing messages than a general audience, and Twitter is a great tool for finding and engaging with these members of your target audience.
But with all of the noise so prevalent on Twitter, how do you go about building that target audience? Read More→
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