One of the biggest challenges for businesses when they begin using social media is in building an audience – and not just an audience, but a targeted audience that’s willing to listen and engage with you. The community of people who are already interested in the issues that your business addresses are much more willing to interact with you and to opt in to your marketing messages than a general audience, and Twitter is a great tool for finding and engaging with these members of your target audience.

But with all of the noise so prevalent on Twitter, how do you go about building that target audience? Read More→