You may have read our popular post on creating effective Facebook Welcome Tabs. Another important tab to consider adding to your Facebook Page is a Facebook Capture Page – either a Sign-Up Tab or Contact Form Tab. These tabs invite your Facebook Page visitors to type in their names, e-mail addresses, and other valuable information. The point of these tabs is to help you capture worthwhile visitor information that you can use for future marketing efforts.
Facebook Capture Page: Different Types
Sign Up Tab – This tab simply invites your visitors to sign up for whatever you’d like them to, whether it be a membership, e-mail updates, the ability to view special content on your Page, etc. The common setup asks visitors to enter their name and e-mail address. Obviously, you can set up your tab to inquire about whatever visitor information you feel will be helpful to your business.
- Fan-gating – We talked a bit about Fan-gating in our Welcome Tab post, item #3. Fan-gating is when Facebook Page admins make particular content unavailable to visitors unless they click the Page’s “Like” button. You can make your Sign Up Tab fan-gated so that visitors have to Like your page before they can sign up.
Design and implement Sign Up Tabs with websites like North Social. Here is a sample tab by them:
Contact Form Tab – Contact Form Tabs allow your Facebook Page visitors to get in touch with your business. Visitors often enter their name, e-mail address, phone number, and a message on this type of tab.
- Fan-gating is also an option for Contact Form Tabs.
Design and implement Contact Form Tabs with websites like Pagemodo. Here is a sample tab by them:
Facebook Capture Page: Final Thoughts
The visitor information that you capture through these tabs will help you to segment your fan base and target the right people with the e-mail content and other marketing messages that are most relevant to them. The tabs provide a simple, quick way for visitors to develop a relationship with your business.