The launch of Google+ business pages has marketers wondering exactly how to optimize their pages for maximum traffic. The following are a few items to consider when building and updating your page.
Tips For Google+ Business Pages Searches
Google+ Shortcut in Google Search – Users searching for Google+ business pages can easily pull up a company page by entering “+” before the name of the company. If you would like your Google+ page to appear to searchers through this shortcut, you’ll need to install a Google+ Direct Connect code onto your website to confirm that your Google+ page is in fact, the official company page. You can learn how to do this here.
Preview Search Results – When a user searches a keyword in Google+, seven results will be previewed in a dropdown menu under their search bar. These results are ordered by most similar spelling to the keyword and by how well optimized the keyword is on the Google+ business page. Therefore, you should try to include relevant keywords in your “About” section copy. Also use this space to link to your company website and other social media venues.
“Best of” vs. “Most recent” - When a Google+ user searches a keyword, related public posts from all Google+ users will appear, not just posts by people in the user’s circles. The user can choose to see results that are most relevant to their keyword under “Best of.” They can also choose to see the related content that has been posted most recently under “Most recent.” Thus, it is to your business’s advantage to update your page regularly.
Spam Detection - Google+ recognizes when profiles are only sharing, posting on, and “+1-ing” one page in particular, and it subsequently lowers the page’s quality value. Try to keep a balance between marketing outreach and over-posting so that your page doesn’t become labeled in this manner.
As Google+ matures and more companies create pages, we are sure to see more tools, tips, and tricks emerge for marketing and branding businesses through Google+ business pages.
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