Latest Blog Posts

Social Media Sources of Web Traffic: Are They Generating Leads?

Managers are often left wondering about the impact social media sources of web traffic such as Facebook, Twitter, Pinterest, and others. They question...

Create Twitter Brand Page Backgrounds to Allure Your Audience

With this New Year's Eve marking Twitter's highest number of Tweets per second (33,388), it is evident that the popularity of Twitter — and the Twit...

RebelMouse’s Automatic Content Aggregation

RebelMouse is an application that's designed to automatically display a brand's published content, using a variety of social media sites as conte...

LinkedIn Company Pages Changes

Looking to create an easier interface for its clients, the social networking site LinkedIn recently announced it is making changes to its company page...

Study Reveals How Businesses Use Social Media

Over the last few years it has become increasingly important for businesses to have a social media presence. Some businesses use only a single platfor...

What does Facebook Sponsored Stories do for Clickthrough Rates?

As you begin to build and launch different ad campaigns via Facebook, you will undoubtedly learn just how difficult things can be at times. Attrac...

MediaFunnel’s New Social Intelligence Integration

While MediaFunnel has always offered brand monitoring for Twitter that's based on keyword inclusion/exclusion, there is a now an additional option fo...

What Makes People “Like” Facebook Pages?

Why do people "like" Facebook Pages? For businesses on Facebook, knowing the answer to this question is crucial. When someone "likes" a business page...

Schedule Facebook Posts & Assign Admin Roles Within Facebook or Using MediaFunnel?

Recently Facebook rolled out new functionality that includes post scheduling and new admin roles. MediaFunnel has similar functionality for Facebook,...

Viddy: Use Video Sharing for Business

Social media marketers realize that videos are an important part of an overall strategy for driving traffic. Viddy is a year-old video-sharing website...

Important Google+ Tips for Businesses

Despite the fact that Google+ has so far experienced significantly lower adoption than other social media platforms such as Facebook and Twitter — i...

Preventing Vicious Circles and Creating Virtuous Circles of Customer Loyalty

Virtuous Circle originated as a term used by economists to describe a series of events within an economy that reinforce one another through a feedback...

Su.pr-Shortening Your Way to More Clickthroughs

Discovery engine StumbleUpon has a URL shortener called su.pr, which has actually been around since 2009. Like bitly and the Google URL Shortener...

Taking Advantage of Social Media’s Effect On Organic Search Rankings

Organic search rankings are key to your Internet marketing success, and Google is doing its best to optimize its results around relevant, topical, and...

How to Use Facebook Offers for Business

Last week, Facebook introduced its new coupon service, Facebook Offers. Local businesses can now create their own Facebook coupons to market their pro...

Twitter Hashtags for Business

Twitter hashtags are appearing in many places these days - on websites, during television shows, in the captions of Instagram photos and of course, wi...

5 Ways to Get Quality Facebook Fans

When it comes to Facebook fans, it may be more effective for your business if you acquire high quality fans rather than a high quantity of fans. Qu...

How to Embed Tweets

For businesses that have had positive customer testimonials on Twitter, learning how to embed Tweets is must. The Embed this Tweet option in Twit...

Facebook Fans Become Buyers, According to Studies

This month, Forrester Research published a report that answered the question, “How much more likely are Facebook fans to consider, recommend, or buy...

5 Things You May Not Have Known About Facebook for Business

In the world of social media for business, things are always changing, and there is always something new to learn. What follows are some helpful topic...

Link Analytics: How to Use bitly and Google URL Shortener

You've undoubtedly heard of bitly and Google URL shortener, but perhaps you don't know all the details of how they work and what they can do. These a...

Facebook Timeline Cover Photos With Impact

If you have a Facebook Page for your business, you may have noticed a change last Friday morning in terms of the design of your page. You're not the o...

How Can Businesses Measure Twitter ROI?

Is your business getting leads from Twitter? There’s only one way to find out — by tracking the paths of your Twitter followers. Twitter ROI: Ana...

Twitter Ads Are Now Available for Small Businesses

On March 26, 2012, Twitter announced that American Express will be notifying eligible Cardmembers and merchants that they can now use Twitter advertis...

What Are Facebook Interest Lists and How Can Businesses Use Them?

Facebook has recently announced its new feature, "Interest Lists." Interest Lists allow users to better organize their News Feeds by categorizing thei...