To you, there is probably no question as to whether marketers should use social media to help their business. Every now and then, however, marketing employees trade stories about how they’re still trying to convince their bosses to embrace social media for business. If you’re having this issue, here is some advice on how to have a convincing discussion with your boss.
Why You Should Use Social Media
1. Start with statistics. Are you looking to create a Facebook fan page for your company? Let your boss know that:
• Facebook is the second most-visited website in the world after Google.
• Show your boss that a Facebook page is an opportunity not only to get your company brand out to 800 million users, but also a chance to truly influence others to act in your company’s favor. In fact, while 78% of consumers trust peer recommendations, only 14% trust advertisements (Nielsen).
2. It’s within the budget. Another great thing about social media is that for the most part, it’s still free. When you set up Facebook and Twitter profiles, you have nothing to lose, and only mindshare to gain.
3. It’s not just for “kids.” People of all ages are on social networks. In fact, the fastest growing group on Facebook is 55 to 65-year-old females.
4. It generates leads. Just check out the chart below to see how companies have acquired customers through social media. (Courtesy of Hubspot).
5. It provides analytics. Most social media sites provide free insight into the demographics and behaviors of your fans and followers. You’ll learn a lot about your consumer audience.
6. It’s not going away. The number of social media users is only growing every second. Watch Erik Qualman’s informative video to see just how great a part social media plays in our world today.
Know Exactly How You Will Use Social Media
Once you’ve scheduled a time to speak with your boss, make sure to predict the questions that he or she will ask you, and be prepared to present a solid strategy on how you will use social media to better the business.
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